@lex.poodleGrow your brand with lex.poodle
Collaborate with a TikTok creator who puts your business in front of 11M+ pet owners, travelers, and digital nomads.
@lex.poodleThe story
Four years ago I made a promise: Lex would never be a stay-at-home dog. Twenty-five flights, a dozen countries, and 11 million views later — that promise became a movement. Fewer pets stay home. Neither do their humans.
The day I got Lex, I was driving him home from the breeder. He was tiny, sitting on the passenger seat, looking at me. I told him: you're not going to be an ordinary stay-at-home dog. You're going to see the world.
For a while, he was a Google dog. He'd sit under my desk while I built AI products for YouTube Ads and Performance Max across EMEA. He became mildly famous in the Dublin office.
Then in 2025 I quit. Packed a bag, grabbed Lex, and kept the promise.
What started as a personal commitment became @lex.poodle — 11.4M views, 18,800 followers, and a community of people who believe their pets deserve to come along for the ride.
12 years · Google Dublin · AI Product Lead, YouTube Ads
View LinkedIn profile →The content your audience can't stop sharing.
Who's watching
Context
What demographic is our audience?
Gender
- Female75%
- Male22%
- Other3%
Age
Location
Intent
What products are they asking for in comments?
- which airline allows dogs in cabin?Airlines
- what carrier bag do you use?Accessories
- is pet insurance worth it?Insurance
- how do you work while traveling?Digital nomad
- which countries can Lex enter?Destinations
- any tips for digital nomad life?Lifestyle
- what pet food products are you taking on travels?Pet food
Interest
What channels are they also following closely?
Lifestyle & Travel
Career & Life Change
What we do for brands
Awareness
Reach a highly engaged audience of pet owners and travelers who act on recommendations
Demand
Drive signups, installs, and leads from an audience that trusts us
Sales
Tracked affiliate and conversion campaigns with full reporting
Calculate your impact
See the numbers before you commit.
12 posts total across 1 month
Partnership formats
Sponsored Posts
In-feed content woven into the travel narrative.
Dedicated Videos
A full video built around your brand and story.
Affiliate
Tracked links and codes with transparent reporting.
6-Month World Tour
The first poodle-human duo to travel 6 continents in 6 months. Limited slots.
Why us
Impact
We track what matters to you — not just views.
Authenticity
Your brand fits the content, not the other way around.
Experience
10+ years at Google and YouTube. We speak your language.
Already know what you want? Email us directly: iamtadej@gmail.com
Behind the brand
The human behind the poodle.
I'm Tadej. I traded a corporate desk for a backpack carrier and a one-way mindset — building a life where my dog comes with me, everywhere.
Before this, I spent years inside the tech world at Google's Dublin office, where I worked with 1,000+ advertisers across the world — helping them grow their business in just about every industry you can imagine.
I was also a product lead on Search, Display, YouTube, and AI Performance Max ads — building products and bringing them to market. That background shapes how I work with brands today: data-driven, reliable, and obsessed with making content that actually performs.
When you partner with Lex, you're working with a creator who treats every collaboration like a product launch — clear briefs, on-time delivery, and results you can measure.
Google Dublin · Product Lead: Search, Display, YouTube & AI Performance Max · 1,000+ advertisers worldwide
View LinkedIn profile →
Let's go somewhere.
Long-term partnerships only. We align on values first.